A Better Way To Stay In Touch With Past Clients

Did you know that one of the biggest challenges real estate agents face today is consistently staying in touch with past clients? In this video, I'm going to share a tool I've developed to stay in touch with past clients that won't bore them. We'll look at how my system works and the ways it can benefit your business, too.

What Should You Send?

Have you ever thought to yourself, "What the heck should I send my past clients?" You might have come up with a few ideas. Should I send them market updates? Nope, way too boring - and it’s not specific to their actual home. Should I send them "turn back the clock" reminders? No, not that either. What about real estate content? Wrong again; that's far too boring.

This is exactly why we use this tool that sends an automated message each and every single month to past clients. It gives them exactly what their property is worth in real-time - and they love it. Over the last five years, I’ve developed several systems that allow me to stay in touch with past clients. Last year alone, these systems were responsible for over 100 transactions that we self-sourced as a team.

We don’t buy leads, and we don’t do a bunch of cold prospecting. Rather, we really just love on our past clients by giving them valuable tips.

How It Works

I’m not sure about you, but I hate reaching out to past clients to talk about work. They don’t want any market updates, and they certainly don’t care about interest rates right now. However, that doesn’t mean we should stop communicating with our past clients. Rather, you just need to communicate with more value - and that’s exactly how this tool is meant to work.

Once we close on a transaction, I place the client on a list. This will send them an updated email each month detailing local sales, how much equity they have in their home, and an update on their loan balance. This message is branded to them specifically.

This report has an over 82% open rate compared to the national average for email, which is just 13%. It gives the client an idea of their home’s value and what they can do with that equity, which is a super valuable piece of information.

Useful Technology

One of the coolest features of this app is the AI technology that helps determine the likelihood of that client selling their home within the next 12 months - with a 72% accuracy rate. It notifies you that you might have a great potential new listing. Last year alone, our team generated over 35 transactions and referrals from just using this one tool.

If you’re interested in learning more about how it works, you can fill out this form and set up a time to chat with me. I'll show you how this automated system works to help you generate referrals for your own business. When you book a 20-minute business-building discovery call with me, we’re going to review what you’re currently doing for marketing, your follow-up strategies, your sales goals, and where you see yourself in the next five years.

We'll also discuss your strengths and what you truly believe is your best value add for your clients. We'll help you analyze where you’re wasting time now on low-level tasks that really don’t generate sales commissions. Most importantly, we'll show you how a partnership can give you back the time to focus on growing your unit count and not wasting energy on tasks that somebody else can handle for you.

Partnering With Us

If it turns out we’re a good fit, we’ll also create a free mortgage calculator app for you that lives on your smartphone. You can use it for your leads, prospects, and buyers in the fields so you can calculate payments with them. This calculator can act as a lead magnet for a sales funnel that we have with everything developed for you - such as drip emails, drip texts, ads, ad copies, landing pages, and the team to run it.

So if you’re interested in learning more about how to get started with digital marketing, I’d love to help you get started. You can either attend one of my trainings or reach out to me directly and I’ll show you how it all works. Honestly, what it’s done for me is allowed me to stop wasting time following up on people that may not be ready to buy a home and just focus on the ones that are asking for my help right now. It can help you grow your business, get some of your free time back, and only work with people that can truly afford to buy a home in our real estate market.

We all know it is a very competitive space right now, so you want to bring your own unique selling proposition to the table. My team is full of marketing experts, and we are here to help you. So go ahead and book that call now, and I look forward to connecting with you. Make sure you also subscribe to the channel for more helpful tips and tricks, and keep an eye out for the next video!